A perfect image is not always the one that is in focus.
Sometimes, the most beautiful thing is what escapes.
A twist of the veil, an awkward gesture, a tear that falls without warning.
Life doesn't pose, it moves.
And there, right there, is where the magic happens.
Why does movement matter?
In a world where absolute sharpness and the perfect pose are sought after,
movement is rebellion.
It is freedom.
It is emotion without control.
At Purafoto, we like to capture what happens when no one gives the "now" command..
Because that's where the truth is.
Photos that breathe, that flow, that do not stop.
A bride twirling to the beat of her dress.
An embrace that is choppy, unfocused, but full of soul.
Laughter that moves the whole body.
The wind that decides which image will stay forever.
Movement is visual soul.
And it doesn't need permission to enter.
Imperfect is not corrected, it is honored.
Documentary editorial photography embraces the beautiful mistake:
- A veil that covers half a face.
- A hand cut off but suggestive.
- A soft focus that lets the memory be more sensation than form.
We don't look for what is right.
We look for what is real.
And the real, many times, trembles.
How to work with movement from the camera
There is technique, yes, but above all, there is intuition.
- We use slow speeds when we want the movement to count for something.
- We compose knowing that sometimes what matters is entering or leaving the plane..
- We leave room for the unexpected, because many times the most valuable what is most valuable cannot be planned.
Movement = narrative
Movement creates narrative.
It gives rhythm to a story.
It turns a gallery of images into a film without sound.
And it leaves room for the viewer's imagination.
They are not just photos.
They are sequences that you feel.
Do you want a report that is not a catalog?
If you are looking for an editorial, emotional reportage,
that breathes with you, that doesn't stop life to photograph it,
but that accompanies it with light, aesthetics and truth...
Let's talk. We'd love to tell your story as it moves.
馃摡 hola@purafoto.es
馃摓 +34 722 125 518
@dortega_wedding