Elegant is not the same as overdone. And natural is not synonymous with improvised.
Designing a wedding with editorial aesthetics does not mean copying what you see on Instagram, but creating an authentic visual experience, with soul and coherence.

At Purafoto we see it at every wedding:
When everything fits together naturally-the light, the gestures, the spaces-the images soar.
And the story they tell becomes unforgettable.

What is an editorial wedding?

It is not an artificial staging, but a visual curation.
An editorial wedding is characterized by:

  • A neat but not overloaded aesthetics
  • Thoughtful details with intention
  • Consistent color palettes
  • Choice of spaces with personality
  • Natural or sensitively controlled lighting
  • A visual storytelling that flows

It's not a question of luxury. It's a matter of artistic direction.

How to achieve an editorial aesthetic without being noticed that you were looking for it

The key is in the authenticity contained. Here are some tips to achieve it:

1. Less is more (when everything is well chosen)

Every element should add up. If it doesn't make sense... it's left over.

2. Choose a color palette that breathes

Neutral tones, earth tones, soft greens, broken whites. Colors speak, even if you don't hear them.

3. Think in textures, not only in objects.

Linen, marble, antique wood, handmade paper... editorial is also in what you feel.

4. Take care of the light as if it were part of the design.

Avoid artificial or poorly placed hard lighting. Light is the skin of your wedding.

5. Rely on suppliers who understand visual language.

Photographers, videographers, florists, invitation designers. They must all speak the same language: the language of natural beauty.

What about photography?

Editorial photography is not imposed. It observes.
It does not interrupt. It accompanies.

And it needs everything else to be aligned.

That's why, when a couple takes care of every decision with sensitivity,
and chooses us to tell their story,
the result is not a session...
it is a visual film with soul.

Do you dream of such a wedding?

If you know that your wedding is not just another event,
if you're designing a celebration that breathes real beauty..,
if you feel that your story deserves timeless images...

Write to us. It will be an honor to join you.
📩 hola@purafoto.es
📞 +34 722 125 518
@dortega_wedding